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Belaqua Monthly Social Media Campaign
A monthly digital awareness campaign for BEL AQUA, focused on maintaining consistent brand visibility, strengthening audience engagement, and keeping the brand top-of-mind.
The Challenge
The brand was running campaigns without a clear audience segmentation strategy, leading to inconsistent engagement and high costs per qualified lead.
The Approach
We rebuilt the acquisition funnel around audience segmentation, stronger landing page messaging, better campaign tracking in GA4, and a creative testing cadence across Meta and search.
Key Outcomes
- 01Improved brand recall through consistent monthly communication.
- 02Reached and engaged a wider target audience through strategic content.
- 03Used campaign performance insights to optimize content and improve engagement over time.
- 04Strengthened audience engagement across social media platforms.
- 05Increased brand visibility and consistent digital presence.
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