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Three Legged Pot Monthly Social Media Campaigns
A monthly digital awareness campaign for Three Legged Pot, focused on maintaining consistent brand visibility, strengthening audience engagement, and keeping the brand top-of-mind.
The Challenge
The brand was running campaigns without a clear audience segmentation strategy, leading to inconsistent engagement and high costs per qualified lead.
The Approach
We rebuilt the acquisition funnel around audience segmentation, stronger social media messaging, better campaign tracking in GA4, and a creative testing cadence across Meta and search.
Key Outcomes
- 01Strengthened the brand’s consistent presence across social media
- 02Reached and engaged a wider target audience through strategic content.
- 03Used campaign performance insights to optimize content and improve engagement over time.
- 04Increased audience engagement through relatable and culturally relevant content
- 05Improved product visibility and brand recall
- 06Built stronger connections with the target audience
- 07Used campaign insights and performance data to continuously optimize content
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