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Aer Power Pocket Campaign
A focused awareness and demand-generation push designed to improve both reach and conversion quality.
The Challenge
The campaign was spreading attention across too many audience groups without enough message specificity, making performance inconsistent.
The Approach
We segmented audiences by buying intent, created tighter ad angles around business value, and optimized social media copy to guide visitors toward direct action.
Key Outcomes
- 01Awareness reach increased by 58% over the baseline.
- 02Qualified lead flow improved by 33%.
- 03Bottom-funnel conversion quality became more consistent within 3 weeks.
- 04The campaign achieved a higher return on ad spend (ROAS) through better audience targeting and messaging.
- 05The brand experienced improved engagement metrics, including higher click-through rates and lower cost per click (CPC).
- 06The campaign's creative assets and messaging were optimized based on performance data, leading to more effective communication with the target audience.
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